Woof. Because your dog deserves better.

Good food, good gear, good for your dog. That’s the whole idea.

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Curated selection

Only products that are actually good for dogs, no filler items.

Fast, reliable shipping

Orders get to your door quickly, so your dog isn’t waiting.

Honest pricing

Fair prices with no hidden markups or gimmicks.

Categories

Which categories does Woof have — food, toys, accessories, grooming, something else? A quick list will let me write a tight one-liner for each rather than generic ones

Interactive Toys

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Refill Treats & Mixes

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Woof bundles

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Best Sellers

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Choose Your INTERACTIVE TOYS

From treat-dispensing puzzles to fetch toys that keep tails wagging, every Woof toy is built to challenge, entertain, and tire out even the most energetic pup. Pick the one that matches your dog’s play style and watch them stay engaged for hours.


PUPSICLE’s

A freezable, refillable toy that turns treat time into a long-lasting challenge. Just fill, freeze, and let your pup lick, chew, and work for every bite—perfect for cooling down or keeping them busy while you focus on something else.

Pupsicle Interactive Dog Ball Toy for Dogs Large 25-75 lbs – Pink

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Pupsicle Interactive Dog Ball Toy for Dogs Large 25-75 lbs – Blue

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Pupsicle Interactive Dog Ball Toy for Dogs 25-75 lbs – Green

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Pupsicle Interactive Dog Ball Toy for Dogs Large 25-75 lbs – Orange

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Dental & Chewing Enrichment

Textured chews and durable dental toys that scrub away plaque while satisfying your dog’s natural urge to gnaw. Built to hold up to serious chewers, so every session doubles as cleaning and enrichment.

Bite n’ Brush Dog Dental Stick Refills for Chew Toy, Chicken

18 Count

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Bite n’ Brush Dog Dental Sticks, Refills for Chew Toy, Beef

18 Count

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HonestChew Antler Dog Chew Toy for Dogs 25-60 lbs

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HonestChew Infinity Dog Chew Toy for Dogs 25-60 lbs 

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LickMat & FlipMat

Spread, stick, and let them lick—a calming, slow-feed activity that turns snack time into a soothing ritual. Flip it over and the textured side keeps busy mouths and paws happily occupied.

FlipMat, Dual-Sided Dog Lick Mat & Slow Feeder

Green

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FlipMat Mini, Dual-Sided Dog Lick Mat & Slow Feeder

Lavender

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LickMat, Slow Feeder Mat for Dog

Forest Green

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LickMat, Slow Feeder Mat for Dogs

Lavender

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bundles

Save while keeping playtime fresh—our themed sets combine fan-favorite toys with exclusive discounts, so your pup gets variety without the guesswork.

Starter Pack
Dog Treat Toy
for Large
Dogs 25-75 lbs

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Pupsicle Calming
Starter Kit – Pupsicle and
Calming Pops
Bundle

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Dental Kit- Includes Pupsicle Dog Toy

Treat Tray, Shaker Bottle, Chicken Pupsicle Pops, and Dog Teeth Cleaning Powder – Supports Oral Health for Dogs

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Choose Your Refill Treats & Mixes

Every toy in the Woof lineup has a refill built for it, so you’re never guessing what fits. Pick your mix, restock in seconds, and keep the challenge going long after the first round is gone.

Hip & Joint Pupsicle Refill Pops
Dog Supplement

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Pupsicle Refill Pops for Allergy
Support for Dogs

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Pupsicle Chicken Refill Pops
Dog Treats

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Pupsicle Peanut Butter & Beef
Refill Pops

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Pupsicle Refill Pops for Calming

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Pupsicle Refill Pops for All-in-1 Health

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Pupsicle Mix Sample Pack for DIY Refill Pops

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Doggy Dental Pupsicle Mix – Dog Teeth Cleaning

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Dog Pupsicle Mix – Easy-to-Make DIY Pupsicle

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Pupsicle Treat Tray Mold

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Best Sellers from Woof

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Get price-drop alerts and seasonal sale news the moment they land, so you’re first in line for deals on food, toys, and gear for your pet.


furhaven dog bed reviewed by pet owners - independent review site

About Woof

A dog with nothing to do will find something — usually your slippers, a chair leg, or the wallpaper. Woof solves that with a single object: the Pupsicle, a ball with a hollow center that you drop a treat into. Your dog works at it for a long stretch, focused and busy, until the whole thing winds down into a happy flop on the floor. Meanwhile you get to finish your work instead of chasing a dog away from the cables.

It all started with one dog. Founder Daniel Haarburger built the first Pupsicle in his backyard workshop while his rescue puppy Milo was recovering from surgery — no running allowed, and a puppy who had no idea how to sit still. That one problem grew into a whole system: the ball itself, refill treats that swap in and out, mats for spreadable snacks, chew sticks for teeth. The toy doesn’t wear out after a week, because the flavor changes and the interest comes back with it.

Buy a Pupsicle once and you’ll see a different dog: occupied, contented, quiet. She’ll learn when that part of the day arrives and start waiting for it by the shelf. The easiest way in is the starter pack — the ball plus the first batch of treats in one box. After that you just keep the refills coming, and the house settles into a quiet broken only by the sound of a very pleased dog at work.

Frequently Asked Questions

What is the Pupsicle?

A ball-shaped holder with a hollow center. It unscrews in the middle: drop a treat puck into the cavity, or spoon in something soft, then screw the two halves back together and hand it over. Your dog licks at the filling until it’s gone.

Which one should I start with?

A starter pack: the toy plus the first refills in one box. Refills are the part that runs out, so that’s the repeat purchase — the toy itself keeps working.

Do refills fit any Pupsicle?

Refills and mixes are size-matched, so check the pack label against the toy before ordering. Silicone molds and ice trays work for homemade versions.

What does Woof make?

Enrichment toys for dogs, plus the treats that go inside them. The Pupsicle is the one most people find first — a ball with a hollow center that holds a treat so a dog licks at it instead of chewing the furniture. Lick mats, dental chews, and refills round out the line.

Which size fits my dog?

Small, medium, and large. When a dog falls between two sizes, take the larger one. Each product page carries the current chart.

Can my dog be left alone with it?

It’s a licking toy, not a chew toy, and the natural rubber won’t survive a determined chewer. Supervise early on; most dogs figure out the difference within a few sessions.

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Clients Thought

See why dog parents love Woof and how it keeps their pups happy, busy, and engaged.

“I’ll be honest, I bought the Pupsicle out of desperation. Penny is a rescue beagle with separation anxiety, and leaving the house meant coming back to shredded curtains and a note from the neighbor about the howling. The first week I wasn’t sure it would change anything, because she treated it like a chew toy and tried to bite her way through it. I held it for her, took it back every time she got rough, and by day four she’d worked out it was for licking. Now I fill three on Sunday night and keep them in the freezer. She takes one to her bed when I leave for work and doesn’t get up until it’s empty. The howling stopped. The curtains survived. It didn’t fix everything — she still doesn’t love the sound of the door closing — but the first twenty minutes of being alone are no longer the worst part of her day.”

Marissa T.

Customer

“Cooper is a border collie, which means he needs a job or he invents one, and his invention was eating our furniture. Three chew toys destroyed in a single week, the arm of the couch after that, and a vet bill once he swallowed something he shouldn’t have. Frozen Kongs, snuffle mats, the whole shelf — he cleared each of them in under ten minutes and went straight back to the couch. The Pupsicle is the first thing that actually holds him. A frozen one keeps him going close to forty minutes, and the difference afterward is real: he’s not just tired, he’s satisfied, which is a separate thing entirely with this breed. We do one after his afternoon walk and one while I cook dinner. He hasn’t chewed a single thing that wasn’t his since March.”

Ethan M.

Customer

“He’s five months old and teething, which in practice means everything in the house ends up in his mouth. We went through the frozen washcloths, the ice cubes, and the puppy chews that lasted a day. A friend sent us a Pupsicle and I’ll admit I rolled my eyes, because we already had a shelf of things that were supposed to help. Waffles figured it out in about two minutes. Frozen peanut butter, straight out of the freezer, buys us a solid half hour in the evening, right when he’s at his worst. The night whining dropped off too — our trainer said licking calms them down, and I’m a believer now. He still steals socks, he’s a puppy, but the couch legs and my shoelaces have survived the month.”

Marcus D.

Customer

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